Facebook Ad: What’s Your Objective?

What's your objective for facebook ad?

Thinking about entering the world of Facebook Ads? If you haven’t tried them yet, you’re missing out on the most targeted form of advertising and marketing there is. Planning is key, before you jump in. And the first step to creating your ad is setting your objective. Did you know there are 11 different objectives from which to choose? Look at this list, and see which objective fits your needs right now:
1. Brand awareness: Introduce your brand to a new audience. This is perfect for a new business opening or if you’re offering a new product or service.
2. Reach: Expose your ad to as many people in your audience as possible. Think of this as a broad stroke to put your brand name in front of your audience, but plan to run this longer.
3. Traffic: Drive traffic to a specific web page, app, or Facebook Messenger conversation. This is great for specific time-sensitive marketing efforts.
4. Engagement: Reach a broad audience to increase the number of post engagements, increase attendance at your event, or encourage people to claim a special offer.
5. App installs: Get people to download your app.
6. Video views: Get more people to watch your videos.
7. Lead generation: Get new prospects into your sales funnel. This works if you are going to work your leads.
8. Messages: Guide and encourage people to contact your business using Facebook Messenger.
9. Conversions: Get people to take a specific action on your website or on Facebook Messenger.
10. Catalog sales: Connect your Facebook ads to your product catalog to show ads for the products they will most likely want to buy.
11. Store traffic: Drive nearby customers to your brick-and-mortar stores.

As your objective(s) change, you can grow your Facebook advertising in many directions, and ensure success with your ad message matching your objective. Contact us if you want more information or would like our help getting your ads going.

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