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5 Reasons It’s Time to Get to Know Your Google Business Profile

Google search page on a laptop

As a small business owner, you might be wondering how important it is to optimize and engage with your Google Business Profile.  For local businesses, your profile is a crucial component of your online presence, and keeping it updated can help improve your visibility, reputation, and customer engagement.  According to SEO guru, Neil Patel, your Google Business page is one of the most critical components of a local SEO strategy. (If you need to know what SEO is, check out our blog on that.)

So, how often should you post on your profile? The answer depends on your business and your target audience, but a good rule of thumb is to post at least once a week.  We aim for 3-4 times per week and that seems to be the magic number for us.

Here are some reasons why posting on your Google Business Profile regularly is important:
  1. Improves visibility: When you post content to your Google Business Profile, your posts can appear in Google search results and Google Maps. This can increase your visibility and make it easier for potential customers to find your business.
  2. Increases engagement: Posting can also help increase engagement with your customers. You can share information about your products or services, promotions, events, and other updates to keep your customers interested in your business.
  3. Builds trust: When you share updates and information, it shows that you are actively engaged with your customers and care about their needs.
  4. Provides valuable insights: Google Business Profile also provides valuable insights into your customers’ behavior, such as how many people viewed your posts, how many clicked through to your website, and how many requested directions or called your business.
  5. Helps with SEO: Finally, posting on your Google Business Profile can also help improve your search engine optimization (SEO) efforts. By including relevant keywords in your posts, you can help improve your business’s ranking in Google search results.

If you’re still struggling with what to post on your profile, think of it as another social media channel where you can share updates, promotions, events, and other important news about your business. You can also add call-to-action buttons to encourage customers to take action, such as making a reservation or purchasing a product.

In conclusion, posting on your Google Business Profile regularly can have many benefits for your business, including improved visibility, increased engagement, and building trust with your customers. While there is no one-size-fits-all answer to how often you should post, aim for at least once a week to keep your customers informed and engaged (and to keep building your search results!)  Need an extra hand with creating content or optimizing your profile?  We can help!  Contact us at Marsh and Mihaly Marketing Group!