As the holiday season approaches, we know our clients and other business owners in Dripping Springs, Wimberley, New Braunfels and the Hill Country face unique challenges – with one of the most pressing being how to stand out in a crowded market. At Marsh and Mihaly Marketing Group LLC, we understand how difficult it can be to grab customers’ attention during this bustling time of year. That’s why we’re here to help you create a strong holiday marketing strategy to rise above the competition.
Marketing and Promotions
The holiday season brings an influx of promotional noise, with countless businesses vying for your customers’ attention. A targeted marketing campaign, complete with personalized offers and special promotions, is essential to cut through the clutter. The right strategy can engage your audience and drive sales, whether you’re offering limited-time discounts, festive giveaways, or loyalty rewards. At Marsh and Mihaly Marketing, we specialize in crafting campaigns that reflect your brand’s voice and resonate with your customers.
Pro Tip: Make sure your offer fits your customer’s need. The better fit, the better results.
Increased Demand and Inventory Management
With heightened demand comes the challenge of managing inventory. Stockouts or overstocking can have a significant impact on your bottom line. Forecasting accurately and ensuring strong supplier relationships will help you meet customer needs without costly excess or shortages.Looking back at previous years’ production/demand will help with forecasting.
Pro Tip: A sense of urgency is important so create one for the limited quantities or services you have available.
Staffing and Workforce Management
Seasonal hiring can be tough. You need extra hands, but you also need to ensure they’re well- trained and aligned with your customer service standards. Offering flexibility and incentives can help motivate your team while preventing burnout among your core staff.
Pro Tip: Match up experienced team members with new employees so there is more consistency in service. This helps with team building too!
Customer Service Overload
Increased sales also mean more customer inquiries and service requests. It’s crucial to be prepared for this surge. Automating responses where possible and ensuring your team is equipped to handle issues quickly will help maintain positive customer experiences.
Pro Tip: Setting realistic expectations for your customers goes a long way. If you will be short staffed or closed during the holidays, let your customers know ahead of time so they will be prepared. Update your Google Business Profile hours of operation and post on your social media accounts too.
Supply Chain Disruptions
Shipping delays and supplier issues are all too common during the holidays. Diversifying your suppliers and setting realistic expectations with customers can help avoid frustration and keep things running smoothly.
Pro Tip: Test the waters with new suppliers before crunch time so you’ll know who you can rely on during the rush.
As the holidays approach, preparation is key. Let Marsh and Mihaly Marketing help you tackle these challenges and develop a robust strategy that positions your business for success. Reach out to us to discuss how we can make this holiday season your most profitable and enjoyable yet!