Marketing Tips

Laptop showing Marsh and Mihaly Marketing's lead generation strategies for Central Texas businesses.

25 Mar: Lead Generation Strategies: The Ultimate Guide to Attracting and Converting High-Value Leads

Discover how to drive consistent growth for your Central Texas business with proven lead generation strategies. Traditional tactics like cold calling no longer deliver results. Instead, businesses are leveraging AI, predictive analytics, and personalized marketing campaigns to effectively attract and convert high-value leads. By mastering techniques such as content marketing, strategic social media engagement, and optimized email nurturing campaigns, your business can generate qualified leads that are ready to convert. Explore these innovative strategies to stay ahead of competitors and position your brand as a leader in Central Texas and beyond.

Behind-the-scenes of a video marketing production in Austin, Texas, showcasing a contractor on camera with a film crew recording.

24 Feb: Maximizing Video Marketing ROI: Proven Strategies for 2025

Maximizing Video Marketing ROI: Proven Strategies for 2025

Did you know that 80% of businesses claim video marketing boosts sales, yet only 40% track their ROI effectively? In 2025, brands must go beyond vanity metrics and focus on measurable impact. This guide reveals how to calculate video marketing ROI, track key performance indicators (KPIs), and implement research-backed strategies to improve engagement, conversions, and brand awareness. Discover how AI-powered personalization, interactive videos, and platform-specific optimization can elevate your video content and drive real business results. Read on to transform your video marketing strategy today!