4 Easy ways to make a big impression on a small budget
Using video in social media posts is one of the most effective and affordable ways to reach your audience. And, you don’t have to have stars in your eyes to get the job done. Just a phone, a little time and maybe a sense of humor.
It’s a trend that’s here to stay. But knowing how to use it effectively is key. Here are a few tips to help, compliments of Marsh + Mihaly Marketing Group.
Show your personality
Give your customers a look at who you ARE, not just WHAT you do. Create a connection with your audience using the power of video to show your “human side.” A behind-the-scenes look at your business is a great way to see the personality behind your brand.
Capture action-packed moments
People love to see products in action, so reward them by filming how-to and product demos. No one likes to read pages of product instructions. Using video in social media posts makes the process much more digestible. Check out how easy the process can be with this tutorial.
Put your customers in the spotlight
User-generated content can be invaluable. Using video in social media posts has many benefits. First, it provides you with fresh material to share. Second, it proves that social media is a powerful marketing motivator if you know what to share. Last, it helps you build relationships with your customers.
Ask your clients to sing your praises
Speaking of social proof, nothing boosts the confidence of future customers more than a great review. Testimonials and case studies that are brought to life with video is a sure way to grab attention and keep it! Ask your biggest supporters if they would be willing to share their positive experiences with your product or service via short video clips and then share away!