Becoming a great marketer isn’t a mystery or special sauce. It’s taking these four essential characteristics seriously and being consistent. No one becomes great without putting in the time and staying after it. If there was a short-cut, we’d be happy to share it, but the simple truth is that it takes heart, smarts, guts and moxie – every day.
Heart – You must care. You’ve heard it before “No one cares what you know until they know you care.” That is the basis for your business leadership and for everything you do to market your product/service. Put your heart into it, and customers will see it. If you don’t believe in your product, why would anyone else?
Smarts – You must understand your product/service better than anyone. What it is, what it does, and how it benefits your customers. Explaining the benefits and solutions your product offers is what consumers want. “What’s in it for me?” still holds true.
Guts – You must be brave as a business owner. That’s your advantage over your competition, and the power that fuels that is your willingness to go for it every day. Be brave, push forward and make sure every person you meet knows what you are selling. You are a walking and talking representative of your brand.
Moxie – You can’t give up, get tired, and stop working at it. Consistency is key, and you set yourself apart by being consistently involved, available and willing. Sponsorships, volunteering, lending a hand, solving problems and connecting people every day is how you get there.
Heart. Smarts. Guts. Moxie. Four words that carry a powerful impact and define you as a marketing professional who is a force to be reckoned with. You’ve got this, and we’ve got you if you need a little encouragement.